Building upon the mystical idea that humans are more than just form and function, Project Adamo presents their first collection for High Summer 2021 with the name of Phoenix.
After an intense year of what they considered to be profound personal transformations, founders Laura Buitrago and Maria Alexandra Bell took on the mission of expressing their newfound connection to their true selves. By embracing features such as trapezoidal shapes and unexpected fabric twists, High Summer 2021 is a direct reflection of their highly defined internal values - optimism, loyalty, and most of all, genuineness at its core.
The brand presents note-worthy geometric cuts with a solid, pop-inspired palette, celebrating the complex journey of personal growth and the ability to remain open to your own uniqueness - even if it feels uncomfortable. Meant to be worn in the tropics, every piece in the collection is made of 100% linen & hemp linen, embracing the material’s relaxed nature and compatibility with warmer weather.
Phoenix can be interpreted as versatile because it was designed to be styled differently by all types of people - blurring the lines of what are considered to be traditionally gendered pieces. Beautifully crafted without leaving playfulness behind, High Summer 2021 showcases the wearer’s true colors for maximum quality of life on earth. Project Adamo embraces the ever-present human potential found in reinvention.